Paint manufacturer Valspar has released the three color palettes it believes will dominate 2014.
“In 2014, consumers will be redefining what matters and will feel a growing awareness of what’s important,” Valspar color strategist Sue Kim says in a press release. “The Valspar 2014 Color Outlook draws on this trend, with color palettes that are inspired by how people are purposefully incorporating these redefined experiences into their daily lives.”
In 2014, consumers will be redefining what matters and will feel a growing awareness of what’s important.
The three palettes presented by Valspar — Zenergy, Time Traveler, and Yours Truly — follow this idea by presenting hues for different personalities.
A customer with a love of light, minimalist spaces may be drawn to Zenergy. This palette contains shades of blues and greens, reminiscent of water. The two darker blue hues would work well for dramatic details or accessorizing. The palette’s light shades, such as the silver, would make a room feel larger and brighter.
The Time Traveler palette pairs dark, rich colors with light shades. The influence of other cultures and time periods is evident in the choice of both the garnet and indigo. The otherwise colorful palette is toned down by the three neutrals that would provide a good base.
Yours Truly has a more feminine feel to it, with both the light pink and the coral of hues lending a somewhat Victorian air. An unexpected shade of turquoise brightens the palette, while a dark brown adds a sense of warmth. This palette would be ideal for lovers of bright colors and eclectic items.
The amount of paint colors that have been predicted to be popular in 2014 can seem overwhelming — from Pantone naming Radiant Orchid its Color of the Year to Benjamin Moore picking its own Breath of Fresh Air. Trying to figure out what customers will want can be confusing.
The key is to listen to customers’ needs and to encourage them to look at different paint options. The choice of color often can make or break a room, so give the customer all the time needed to make the important decision.