January 27, 2016

Pet Products-250

Many consumers consider their pets as close members of the family, and shopping behaviors reflect this sentiment. According to a 2015 Nielsen survey, close to 65 percent of those polled (a large percentage of whom were Millennials and GenXers) bought holiday gifts for their pets, and during 2014, more than $385 million was spent on pet toys (http://www.nielsen.com/us/en/insights/news/2015/nothing-is-too-good-for-fido-pets-that-have-it-all.html). Various projections for 2015 showed that spending on non-essential items for pets was to increase over previous years, though final numbers have not yet been released.

With that in mind, what were a few of the hottest pet items from this past year? Here’s the list:

Pet Care: Increasingly, products focusing on the health and comfort of pets are growing in popularity. Among the more popular items were:

  • Memory foam beds and sleeping mats with heating/cooling technology
  • Dental care treats and toys, like Nylabone’s Dental Chew Bristle Brushes (www.nylabone.com)
  • Organic treats

Toys and Interactives: Playtime is essential for a pet’s (and owner’s) happiness. A bored pet can be a destructive one. Playtime interaction between owner and pet increases the familial bond as well.

Personalization: Many consumers view their pets as an extension of themselves, and reflect their personalities in the accessories they buy. Collars and leashes in various prints and patterns, screen-printed T-shirts, sweaters, jackets, costumes, and even temporary pet-safe fur coloring and stencils.

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