How Retailers Can Take Advantage of Popular Online DIY Sites

September 7, 2016

DIY-300As more consumers turn to the Internet for how-to advice and instructions for do-it-yourself projects, retailers have a unique opportunity to capitalize on the phenomenon.

While your store may run the occasional workshop, utilizing online DIY sites for project inspiration could draw customer interest in-store and spur additional sales in certain departments. Since workshops can take a bit of coordination, workspace, and time off of the sales floor for either you or your staff, it can be difficult to host them on a regular basis. However, setting up an end cap or other small space to showcase quick projects could maximize the potential for quick turnaround, with the ability to offer new projects on a weekly or bi-weekly basis, without a huge investment of time or space.

Here are a few things you can try:

  • Select a space for a project showcase.
  • Add a video monitor or computer set to a specific project.
  • Have cards with web links, or project printouts available for customers to take for later reference.
  • Display the materials needed to complete the project, as well as any add-on types of items that could make a project easier for the customer.
  • Encourage staff to direct customers looking for new projects to the showcase. Staff can take time to discuss the project with the customer, offering suggestions and possible upgrades, tips, or other projects to try.
  • Keep it fresh by selecting new project showcases on a regular basis, such as weekly or bi-weekly. Look to upcoming holidays or events that could drive specific projects.

Projects and studies from DIY sites can also be curated as content links for social media or blog posts, making your company the expert on latest trends and information.

A few popular online DIY sites include:

  • PlanItDIY.com—Sponsored by the North American Retail Hardware Association (NRHA.org), this site offers several inspirational DIY project ideas as well as how-to videos for the home and garden.
  • HGTV.com—The popular television station, HGTV, also has a web presence with their site, HGTV.com. They offer a wide variety of decor ideas for both indoor and outdoor spaces, as well as crafting and entertaining ideas.
  • Diynetwork.com—Following along the same lines as HGTV, the DIY Network television channel also has online instructional videos and project ideas for the home and outdoor living spaces.
  • Instructables.com—This site allows consumers to create their own projects, then upload videos of how they created them for others to learn how to recreate. Projects are wide-ranging, and videos are not always professional quality, but the site is very popular, especially among the “life-hacker” crowd.

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