Although store traffic generally increases during the winter holidays, retailers can also benefit from holding in-store special events to draw customers through their doors and increase possible sales.
The Twelve Days of Specials: Work with the sales team to come up with special sale items or set categories of items that can be spread out over the course of twelve days. These items could be holiday-related, hot products or any other theme that would be popular for customers in your area. Tie it into social media updates to create excitement and increase activity.
Meet Santa: This is a popular event for kids and parents alike. During colder weather, finding events and activities to do with the kids can be a challenge. Host a crafting event where kids can create projects like holiday ornaments or handmade gifts while parents browse the store. Wrap things up with a Santa meet-and-greet.
Stuff the Stockings: Sometimes the little things can be the most fun. Have customers come in to decorate and fill stockings with those smaller essentials and handy gifts. As an extra bonus for the holidays, offer discounts to those who donate canned goods or cash for local food pantries.