January 10, 2017

For most in the Northern Hemisphere, January weather makes it difficult to think about summer fun in the pool, but now is the time for retailers to plan product inventories for hotter days. Here are three ideas to kick-start those summer dreams.

Lounges and Floats: No one wants to have poo in the pool, unless it’s a pool emoji pool float. Emoji-themed products continue to grow in popularity, and this float fits right in with the trend. There are several designs to choose from, including this one by Kangaroo Manufacturing. Additionally, ride-able pool floats for young children could sell well as parents will be looking for ways to have fun in the pool with their toddlers. Companies like Intex offer several whimsical designs meant to please kids and parents alike.

Water Sports: For consumers who like a bit of competition, pool sports are a fun way to feed the need to keep cool and crush opponents at the same time. Games like Floating Table Tennis or All-Pro Water Basketball by PoolMaster are two of many options.

Games: Pool fun isn’t limited to floating in the sun or intense competition in the water. Games and toys targeted to younger children or for low-key play are also available, including those like the Melissa and Doug Sunny Patch Spark Shark Fish Hunt, or SwimWays Fish Styx Dive Sticks.

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