Holiday Season in Review

January 24, 2017

The final numbers are in for the 2016 holiday shopping season and overall sales were healthy for most retailers. Below are a few highlights.

Better than 2015: According to the National Retail Foundation, sales during the 2016 holiday season (November and December) were up 4 percent over 2015. Read more about it here.

Super Saturday Tops Black Friday: According to Verizon Enterprise Solutions’ Holiday Retail Index report, the final Saturday before Christmas (Dec. 17) saw the highest traffic of the season, beating out Black Friday weekend with e-commerce winning the most traffic (up 11 percent over last year). Read more about it here.

Last-Minute Shoppers Boost Sales: According to analytics firm RetailNext, brick-and-mortar sales in the final week leading up to Christmas Day rose 6.5 percent over 2015 after trailing behind last year’s numbers for most of the month. Read more about it here.

Holiday Hangover Extends Online Sales: Jan. 3 was expected to extend the holiday shopping season as people returned to work on the first Monday after the end of winter break and logged in to treat themselves to purchases like jewelry and fitness equipment. In 2016, there was a 15 percent spike in sales on Holiday Hangover Monday. Read more about it here.

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