February 15, 2017

Hosting sales and community events is a well-known traffic generator, but events that generate goodwill are also important for retailers, especially for those in close-knit communities like Jerry’s Feed & Salt in Lebanon, Indiana.

The supply store opened its doors—or more accurately, its parking lot—to a local nonprofit that provides opportunities for people with disabilities. The organization, called The Arc, needed a location to host its first dog wash fundraiser, and the feed store was happy to help. Members of the group set up kiddie pools as washing stations and even had a doggie kissing booth. The “Bark for the Arc” event raised money for a literacy program while also cleaning up several cute canines.

To see pictures of the event, click here.

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